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Yorkshire Valley Farms

#LegsAndTie with Yorkshire Valley Farms and Edulis

“You had me at Edulis” – or at least that’s how I remember responding when Marian from Branding and Buzzing asked me to participate in Yorkshire Valley Farms #LegsAndTie programme.

To build exposure for their brand and product the organic chicken producer hired B & B to recruit four bloggers who would each be matched with one of four different restaurants to create a dish with their chicken. After going in for a day at the restaurant’s kitchen each of us then had the opportunity to invite nine friends for a dinner built around the main-event chicken dish. Twitter activity and a sponsored post would result, but more importantly folks would get the opportunity to taste some really delicious food while in the enjoyable company of like-minded foodsters. (more…)