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My Work with Qualifirst Foods

Qualifirst Roka Cheese Puffs

The waters where day job meets personal blog are often swimming with sharks. Problems arise when the two parties – employer and blogging employee – have different ideas about who’s the appropriate audience for what information and how time should be spent. I’m lucky to have found a way to make the blog work and regular work connected and supportive of each other and I’d like to share great news today about a new project I’m starting. Over the last week I’ve joined the social media team at Qualifirst Foods and will be helping them with their community building efforts on Twitter and elsewhere. (more…)

Twasting 1.0

Last weekend I had the pleasure of traveling to Niagara for Twasting 1.0 at Chateau des Charmes. The tasting was organised on Twitter by CdC’s director of marketing Michèle Bosc (@MBosc). Yes, it’s a borderline ridiculous name for an event but that’s not at all Michèle’s fault.  Blame the geniuses who named the most recent social media tool Twitter and not Jake Rock Fighter (my suggested, less-effeminate alternative).

The concept is quite excellent, I think.  Use a new technology to invite potential customers to sample your product in a sociable environment with other wine drinkers.  It helped that they supplied some excellent artisanal Canadian cheese. The large and diverse group that attended the tasting proved that those using Twitter aren’t just anti-social under-25 year-olds. (more…)


I have been using Twitter for several months to track what’s happening in the food world and to promote my blog posts.  Overall I’m still divided on the utility of Twitter.  It seems like there is a huge ratio of noise to information.  The interface–depending whether you use the default web or a third-party interface–is an odd mixture of old school commands and flashier bells and whistles.  I think there are a few particularly useful ways that people are using Twitter and today’s post is devoted to pointing out the ones that have to do with food, especially in Toronto.

A lot of tweets (the messages sent on Twitter) are along the lines of “I just ate…” or “I am at…” and those, in my opinion, have a pretty limited utility but some have refined this to an art and use Twitter to post timely and extremely succinct reviews of Toronto’s restaurants.  The two who do this best are spotlightcity and TOFoodie.  I don’t think I’ll ever be able to cut my reviews down to 140 characters or less but I appreciate reading what others have to say in this format–particularly when pictures are included.