While wearing their trend-spotting thinking caps, other beer writers have wondered in print why Keith’s produced this new beer. On one hand, because their “India Pale Ale” is really nothing like the style should be, Keith’s has more to lose than some other macrobrewers by acknowledging the existence of craft beer. On the other hand, the end game question comes up: if regular Keith’s drinkers try this beer and like it, won’t they then turn to actual craft beers with their fistful of limited beer dollars?
I’m not really sure how to answer these questions. Maybe Keith’s thinks that craft is a trend (the decades-long history of real ale campaigning in the UK probably indicates otherwise) or maybe somebody at the multinational, brewing behemoth realised that dollars are being left on the table. Either way, the Cascade ale (and to a slightly lesser extent the Hallertauer version) is a very good beer. It will be easy to find this summer and I’ll be happy to drink it again. (more…)